RainBarrel has officially partnered with global ad tech leader The Trade Desk to bring their robust audience graph to digital advertisers. Through this direct integration, RainBarrel is adopting Unified ID 2.0—a privacy-focused, transparent alternative to third-party cookies designed for the open internet. Read the full release to learn how marketers can now activate over 2,600 highly targeted audience segments directly within The Trade Desk platform, with plans for U.S. expansion on the horizon.