Knower Tech Logo

Cookie Policy

Cookie Policy

Updated: January 4, 2023

This Cookie Policy describes how Know Company, Inc. (together with our affiliates and subsidiaries, “Know Company”) uses cookies and similar technologies in connection with our website located at www.Know, and any other websites or digital properties that link to this Privacy Policy (collectively, the “Site”).

If you have additional questions, please contact us at privacy@Know

What is a cookie?

A cookie is a text file that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser.  It serves a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Site.

Why do we use cookies and similar technologies?

We use first party and third party cookies for several reasons, such as:

  • letting you navigate between pages efficiently, 
  • remembering your preferences, 
  • remembering your username and password, 
  • letting us analyze how well our website is performing, and
  • improving your experience.  


Some cookies are required for technical reasons in order for our Site to operate.  Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Site.  For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Site and to otherwise improve the functionality of the services we provide.  Finally, third parties serve cookies through our Site for advertising, analytics, and other purposes.  This is described in more detail below.

What cookies do we use?

Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance/Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by these companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Other Technologies We Use & Your Choices

In addition to cookies, our Site may use other technologies, such as pixel tags, to collect information. Please see our Privacy Policy for more information and additional details about your choices related to cookies and these other technologies.


We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons.  Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.  The date at the top of this Cookie Policy indicates when it was last updated.


CCPA Personal Information Categories Examples
Individual Identifiers & Demographic Information Contact data; device data
Commercial Information Transaction data; preference data; communications; online activity data
Financial Information Transaction data
Internet or Network Activity Device data; online activity data
Professional or Employment Information Contact data; transaction data; account data
Sensory Data Communications (such as call recordings from our customer service line)
Inferences Drawn from Personal Information Inferences

Know Company must also disclose whether we disclose Personal Information for a “business purpose” or for “valuable consideration” as those terms are defined under the CCPA. The CCPA also calls this latter category a “sale.” Like many companies online, Know Company uses services provided by Google and other partners that track website visitor activity to help deliver interest-based ads to those visitors. Our use of some of these services may be classified under California law as a “sale” of your Personal Information to the companies that provide the services because they collect Internet or Network Activity information from our users (e.g., device data and online activity data) to help them serve ads more likely to interest you. Please see the “Your Choices” section, above, for more information regarding interest-based advertising. If Know Company processes Personal Information of California consumers for or on behalf of a third party organization such as a client, we will obtain consent from that organization prior to processing.


Virginia Consumer Data Protection Act (CDPA)
Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have certain rights related to their personal data. These rights include:

  • The right to request that we disclose to you the categories and specific pieces of personal data that we have collected about you.
  • The right to request that we delete the personal data that we have collected about you.
  • The right to request that we disclose to you the categories of personal data that we have sold and the categories of third parties to whom the personal data was sold.


To exercise any of these rights, please contact us at We will respond to your request within 45 days. Please note that we may need to verify your identity before fulfilling your request.

The information provided in this section applies only to individuals in the European Economic Area and the United Kingdom (collectively, “Europe”).

Personal Information.  Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.

Controller.  The controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation is Know Company Inc., Suite 2000, 10130 103rd Street NW, Edmonton, AB, Canada, T5J 3N9.

Legal Bases for Processing.  The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it.  However, the legal bases we typically rely on are set out in the table below.  We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at

Processing Purpose Legal Basis
To Deliver the Services Processing is necessary to perform the contract governing our operation of the Site or the provision of the Services, or to take steps that you request prior to engaging our services. Where we cannot process your personal data as required to operate the Services on the grounds of contractual necessity, we process your personal information for this purpose based on our legitimate interest in providing you with the products or services you access and request.
Research and Development Processing is based on our legitimate interests as described in this Privacy Policy.
For Compliance, Fraud Prevention and Safety Processing is based on our legitimate interests as described in this Privacy Policy.
Marketing and Advertising Processing is based on your consent where that consent is required by applicable law.
Where such consent is not required by applicable law, we process your personal information for these purposes based on our legitimate interests in promoting our business and showing you tailored relevant content.
To Comply with Laws and Regulations Processing is necessary to comply with our legal obligations.
With Your Consent Processing is based on your consent. Where we rely on your consent you have the right to withdraw it any time in the manner indicated when you consent or in the Services.

Use for New Purposes.  We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it.  If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Retention.  We will retain your personal data for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights.  European data protection laws give you certain rights regarding your personal information.  You may ask us to take the following actions in relation to your personal information that we hold:

  • Access.  Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct.  Update or correct inaccuracies in your personal information.
  • Delete.  Delete your personal information.
  • Transfer.  Transfer a machine-readable copy of your personal information to you or a third party of your choice.
  • Restrict.  Restrict the processing of your personal information.
  • Object.  Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.


You may submit these requests by contacting us at or at the mailing address listed above.  We may request specific information from you to help us confirm your identity and process your request.  Applicable law may require or permit us to decline your request.  If we decline your request, we will tell you why, subject to legal restrictions.  If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.  You can find your data protection regulator at this address

Cross-Border Data Transfer.  If we transfer your personal information to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so.  Please contact us at for further information about any such transfers or the specific safeguards applied.

Scroll to Top