About Us

Innovating Digital Advertising.

Knower Tech’s mission is to build and distribute innovative, accessible, and easy-to-use technology to solve the complex challenges faced by digital advertisers.

Values

Our values shape how we interact with our people, vendors, clients and partners.

At the core of our values, we prioritize trust — something that is built both ways. We hold trust in our people, and partners as experts in their unique fields. These values are shaped by our own people — created collectively. You’ll encounter them on a daily basis, at every stage you interact with us. 

Through living these values, we aspire to be exceptionally good at what we do.

Empowering & Autonomous

In all positions, we allow each other to excel independently in our own domains. We’re eager to hone our crafts quickly, and entrust others with the space to do so. We continue to expand our knowledge and look for ways to make an impact

Supportive & Accountable

Everyone has a part to play in our collective wins. When we complete our work with pride and care, we support our peers to do the same. We’re accountable to each other — helping where we can, speaking up where we can, and taking care of what’s in our hands.

Flexible & Fun

We’re not attached to rigid ways of working. We understand that flexibility means different things to different people, and leave room for others to do what makes sense for them. We have fun with our everyday interactions — we show up to work as ourselves, and are likely to have a few laughs before diving into business.

Curious & Progressive

Curiosity is something we share — we’re eager to learn, create, and discover things firsthand. We’re naturally inquisitive, and exploration is a key part of what helps us evolve. We put what we learn to the test, and refine our process with ongoing experimentation.

Compassionate & Honest

We are people first, and embrace the human elements of working together. We show each other honesty with empathy, and compassion with sincerity. We hold respect above all, which means we don’t shy away from challenges brought to our attention. We seek to listen and understand, and create a space where Knowers and those we work with feel heard.

People

Meet the minds who work tirelessly to enact Knower Tech's mission.

Say hello to the teams passionate about supporting our products.

Leadership

Unannounced Products

Jordan Stirling

Jordan Stirling

Product Manager

Nolan McMahon

Nolan McMahon

Machine Learning Specialist

Athena Kozak

Athena Kozak

Intermediate Front End Developer

Andrey Frol

Andrey Frol

Intermediate Software Developer

Gloria Luk

UI/UX Designer

RainBarrel

Imran Mutyala

Imran Mutyala

Data Scientist

Michelle Chan

Michelle Chan

Intermediate Database Developer

Jared Bellamy

Jeremy Bellamy

Software Developer

Rico Piatos

Rico Piatos

Product Success Specialist

Alex Liu

Senior Full-Stack Developer

A photo of Nathan Armstrong

Nathan Armstrong

Front End Developer

AdRetriever

Daniel Shorten

Daniel Shorten

Product Manager

Calvin Li

Calvin Li

Intermediate Software Developer

Hiral Vyas

Hiral Vyas

Intermediate Software Developer

Andrey Borzenko

Andrey Borzenko

Senior Software Developer

Kasey Kung

Kasey Kung

Intermediate Front End Developer

Kostiantyn Perun

Kostiantyn Perun

Software Developer

Darina Van

Product Success Specialist

RoverWords

Bella Egenti

Bella Egenti

Product Manager

Raheem Mian

Raheem Mian

Software Developer

Arthur Lai

Arthur Lai

Intermediate Software Developer

Gavin Brown

Gavin Brown

Front End Developer

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Vikram Seth

CEO & Founder

At the helm of Know Company is Vikram Seth, a visionary constantly discovering new ways to break barriers as Know Company’s Founder and CEO. Recognizing the widespread need for a forerunner in new ways of targeted advertising, Vik founded LoKnow – the first business that kicked off the Know Company umbrella of brands –  to be that industry leader. Vik’s experience goes back many years, having previously headed a national student advertising company known for servicing universities as far back as 2013. Today, Know Company has a diverse and broad client scope that continues to grow.

One of few to reach “inbox zero” every morning, Vik prides himself on leading by example. Between envisioning new tech products and steering them to where they can be the most effective, Vik is always thinking ahead. Leading this  ever expanding company, Vik’s love of learning keeps him energized – including tapping into new markets and understanding how best to enact the Know Company vision. A natural people-person, Vik’s passion for building connections and providing support is apparent, whether that’s being on top of new trends to keep clients up to date, or figuring out ways to maintain Know Company’s vibrant workplace culture.

Vik’s innate wonder for novelty keeps him well-read, well-watched and well-travelled. He finds balance between trying every new restaurant in Calgary and frequenting the same spot a million times! When he’s not in the office, you can find him reading the daily news, keeping up with new music, shows and movies. His insatiable pop culture appetite has him known as the go-to trivia buff inside the office and out.

Stephanie McCabe

President, Knower Tech

Stephanie specializes in executive leadership, leading initiatives that have yielded tangible results. With a background in professional engineering, Stephanie brings a wealth of knowledge from her time with the City of Edmonton, leading a number of transformational projects that have improved the livability and sustainability of Edmonton since 2002. In her current role, Stephanie leads a team of software developers and sales professionals to help make ad operations better so clients can scale their business or grow their reach. 

A member of the Stollery Foundation, Stephanie has a passion to help make children’s lives better. A true fan of the outdoors, in her spare time, you can catch Stephanie running, camping, swimming and skiing. When she’s not outside, chances are she’ll be whipping up a great meal or catching up on some great reads. 

Travis Riedlhuber

EVP, Product & Technology

One of our OG members, Travis tells some pretty interesting stories about moving to Edmonton and meeting with the team everyday at Transcend Coffee before having an office. Fast forward to having over 8 locations, Travis had a front row seat to watching Know Company make strides. He’s a team player, so much so that his dad-like qualities landed him his own :dadtrav: emoji on our Slack channel. Hailing from the University of Lethbridge with a Bachelor of Management (with great distinction!) under his belt, Travis knew that advertising was where he was meant to be. The former Advertising Manager at the U of L student paper, The Meliorist, Travis was also a semi-finalist in Canada’s Next Top Ad Exec in 2014. Travis joined the team directly out of University, wearing many different hats along the wa

An active person by nature, you can often find Travis sharpening his competitive edge playing sports like golf and volleyball, or chasing around Gus, his 3-year-old Toy Poodle, with his wife in his free time. If he’s not playing a sport, he’s likely watching one – namely the Blue Jays and Raptors! He’s a fan of working with his hands (or as he likes to call it, “tinkering”), and as a result has picked up quite a few new skills, from cooking and making cocktails, to yard work, planting, gardening, painting, building things and other odd jobs around the house. Tinkering isn’t the only thing Travis enjoys in his leisure time – one of his favorite things to do is a good old-fashioned walking pub crawl, especially when traveling. For Travis, Good Food = Good Mood, which might explain his unconditional love for pizza. He loves technology, and buying new electronics is as exciting as unwrapping presents on Christmas morning. He also has a small sneaker collection which has been on ice since he hasn’t had much of a reason to dress up and go out for a while – but perhaps an overdressed pizza run could change that?