Ad tech veteran Mike Racic is joining Knower Tech as Managing Director to spearhead a new AI-powered data and curation vertical. Drawing on his previous leadership success at Prebid.org, Racic will synthesize the company’s complementary tools into a cohesive programmatic ecosystem for brands and agencies. This initiative will allow marketers to seamlessly activate their first-party data and apply proprietary audience targeting to high-quality publisher inventory in a privacy-safe manner. Ultimately, Racic’s appointment aims to simplify a fragmented programmatic landscape and provide advertisers with the structural backbone needed to thrive amid ongoing industry shifts.