Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
Knower Tech has hired former Prebid president Mike Racic to lead Rain Barrel, a newly launched AI-powered data curation offering. This new vertical aims to level the playing field by helping independent agencies and brands transparently activate their first-party data to compete against larger holding companies.
Article by Michael Bürgi.
Feature image by Ivy Liu.
About Knower Tech
Knower Tech bridges the gaps in the digital advertising market with inventive tech. Knower Tech’s mission is to build and distribute innovative, accessible, and easy-to-use technology to solve the complex challenges faced by digital advertisers.
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Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
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